7 Inbound Marketing Techniques to Generate Leads

Inbounding marketing is a technique that uses social media, content marketing, search engine optimization, and branding to attract new customers and grow a brand. It focuses on grabbing customer attention and converting them into leads directly.

Imagine a scenario where you searched for premium cable deals on Google and came across Spectrum’s name for the first time. You then explored their site, checked their plans, visited their social media pages, and read customer reviews.

Finally, you decided to visit the Spectrum payment center to buy yourself a package or if you want to upgrade or want a new connection, you can directly communicate through Spectrum phone number and can get all details.

Behind all this was the power of inbound marketing. But, inbound marketing is no magic trick. A lot of thought goes into creating a compelling strategy (like Spectrum’s) so that customers make a purchase right away. This is why we have brought you some basics to start with. Let’s begin.

1: Work On Your Content Strategy

Remember, content marketing and inbound marketing are two different things. Inbound marketing works wonders when you want to create content and then distribute it.

Before getting started with inbound marketing, you must work on a well-defined content strategy. Ask yourself these questions if you need help:

• What type of content does your audience respond to? Is it videos, blogs, ebooks, infographics, whitepapers, or something else?
• Which platforms work best for your audience? Facebook, Google, YouTube, or any other?
• How much content can you produce on a weekly basis?

Use these questions to develop a content marketing strategy for increasing site traffic. Once this is in place, you can concentrate on all of the inbound marketing methods that aren’t directly related to your content, Like technical SEO, customer support, sending targeted emails to customers, etc.

2: Keep on Tracking the Results

Inbound marketing is the type of marketing that works best if you are making decisions backed by data. For that, your site must be connected to Google Analytics and search console. These tools will help track customer behavior and the SEO performance of your site.

Data lets you figure out what drew customers to you in the first place. As a result, it’s the most effective technique to discover how to attract prospects in the future.

Here is what you should be looking for:

• Top performing content on search engine
• Channels that are driving traffic to your site
• Content with a higher time on page/low bounce rate
• Content that converts your visitors into customers
• Customer feedback

3: Perfect your Technical SEO

SEO takes a major chunk of inbound marketing. It’s important to analyze how your website is performing on search engines. For that, run monthly audits to check how your site is doing and see if there are outstanding issues.

Google search console will show you a good picture of your site’s SEO health. Other tools that can be used for site audits include SEMrush.

4: Divide your Audience Into

Email campaigns are perfect for staying in touch with customers. To make those emails more personal and segmented, why not customize them? You can segment your audience by purchase history, web activity, CTR, demographics, and open rate.

Personalizing the emails is an effective way to connect with your audience on a deeper level. This will increase your odds of turning the one-time buyers into loyal customers.

5: Work on Your Social Media Game

It takes more than just spreading your own content to have an effective social media strategy.

It’s all about interacting with your customers. A great thing about social media is that it lets you discover not only how their customers consume material, but also how they communicate their love or dissatisfaction with companies.

By joining social media, you provide a two-way connection with your users, allowing them to provide direct feedback, ask questions, and leave glowing reviews. BTW, reviews can also be used as powerful testimonials. Another great benefit of the inbound marketing strategy!

6: Use Chatbots for Keeping Lines of Communication Open

Chatbots are another way to create and cultivate relationships with potential clients who have found you. By introducing a chatbot to your website, you can better answer customer questions and guide them to relevant material quicker. With enough time, you should be able to collect data on the FAQs and create content around them.

You may also start automating chatbots to be more efficient at problem-solving after you know what queries or problems your consumers frequently come with. The purpose of this inbound marketing strategy is to add a more personalized touch and help users along their journey.

7: Use Landing Pages and Popups

Landing pages and popups are effective at converting traffic into customers. You are basically tailoring pages of your site according to what customers want by showing them that you value their journey.

With tools like OptinMonster, you can target segments of your audience by sending them personalized messages.