Why Freelance through an Agency?
In the SEO industry or any other business, freelancers have gained huge importance over the years. A massive 35% of the workforce in the United States is freelancers.
But do you think freelancers are always credible enough to rely on? No, they are not!
Firstly, SEO accountability is much less with freelancers when it comes to delivering work in a timely manner. Secondly, some people work with multiple freelancers thereby leading to confused communication.
Lastly, you may end up wasting your resources without professional expertise.
A digital and creative staffing agency (Rank-jacker.com is one such SEO agency offering great services for years) will be beneficial in many ways which a solo freelancer may miss upon in today’s market scenario:
- Allows you to focus on core aspects
- High-quality services
- Save time, money, and efforts
- Enhances your overall productivity
- Helps Boost your business
And the list is long which you can check yourself. Since you will be investing so the ultimate aim should not be just squirreling money in the beginning rather taking the right decision that goes a long way in building + growing your business.
AGENCIES EXCEL! So, enjoy the perks which an agency bestows you with!
Table of Contents
Technical Expertise
When it’s about technical skills then a freelancer is not as professional as an agency is…This is a hard fact which many of us may not be aware of!
Since in this dynamic world with rapid technological changes one needs to remain updated in a complete sense. As a freelancer is always loaded with work and an agency (as a team) is much up-to-date for offering the best.
Just imagine you have access to a single person’s knowledge when it’s a freelancer and knowledge of many when it’s an agency. Now you can imagine who will be more productive.
An agency has professionals to take over the tasks with expertise as they have years of experience in different domains that facilitate outsourcing firms to supply genuine services. Rank-jacker is a popular example of an SEO agency providing reliable services.
In a nutshell, an agency has a pool of in-house talent who are well-versed and have access to the latest technology.
Receive Quality Service
Now when experts take care of your SEO or other services then they have a responsibility to deliver you quality work on a regular basis for growing your business, their business, and retaining you as a client for a long time relationship.
Whichever processes you feel are time-consuming or increasing your legwork then the agency ensures superior quality services in a broad manner.
Yes, an agency has a brand name to protect!
They have dedicated processes and templates to follow which gives legitimacy and reliability. In a way, an agency comes with a quality guarantee and in case you do not find them up to the mark (due to mismatched or untrue outcomes), a refund policy is what all agencies have in their terms & conditions too.
You are even updated with the SOPs – Standard Operating Procedures and latest sales trends from the agency.
But all this you cannot expect from a solo freelancer. There are chances that a freelancer writes positive feedback on his own to win your trust and get your work thereby playing with your project and spoiling things for you in the near future.
So, the bottom line is to choose wisely.
Credibility
Like quality service, credibility and reliability from an agency flow naturally. The agencies undergo great training and development processes (maintain high-quality training templates) from time to time that keeps the staff updated and fresh with knowledge. Of course, they have full-fledged training modules and support systems for tackling any issues in the long run.
Any reasonable agency comes with a dedicated and talented team who are trained to serve their clients in the best possible way.
But a freelancer could be short on delivering credibility all the time. It is not necessary that you develop trust all the time with a freelancer.
Training & Support
Agencies like mentioned above have great support systems to deal with any situation of which you may not be aware.
Along with this, the agencies keep on upgrading their teams on a regular basis keeping them well informed with the latest market developments. I was really impressed with the Training Development Programs being conducted at Rank-Jacker.
Since they have a good in-house team the agencies are far better in terms of trained personnel than just a freelancer. The trained ones are sure to deliver your projects within an agreed time frame.
Better Control Over Business Processes
Agencies work on the methodology of delivering services within a committed time frame and work accordingly. Just imagine if they won’t, then who will hire them?
For maintaining good client relationships and their brand goodwill they have better control over their business processes. While you outsource an agency, you get customizable services giving you a feel as if experts are right next to you.
But if you hire a freelancer then you may not be aware of what they are actually doing with your project and the time frame may not be followed as per your requirements. Even after assurance by a freelancer they might say no without a reason sometimes. And I am sure you do not want to be disappointed by any chance.
Better Account Management
With so much work at your disposal, keeping your accounts updated could really be a challenging task while SEO service provider agencies will help you to stay in place.
The agencies have expert Account Managers who have all the abilities to manage the base of a business. They are critical to any company as the quality SEO AM are:
- Accountable
- Enthusiastic
- Enthral a fine balance of technical knowledge
- Marketing savvy
- Passion for the client
- Above all a positive hard-working attitude
You will be able to save your money, time, and efforts as time well-managed account reports will give you an exact view of your business status from time to time. Hence, account management is quintessential for any business and no one can do it for better than a reliable agency.