Benefits of using Animations in your Brand’s Video Content

While these animated characters are a great way to get customer attention, they also help boost your sales. Wondering why you should include animated videos in your marketing strategy and contact an animated video service provider?

Here are the top six reasons that will help make up your mind:

1. Customizable

When you are working on curating content for a specific set of audiences, you need to have complete creative control so that the message is delivered exactly the way it should be.

When you are using an animated brand video, you can easily pinpoint the buyer personas. In addition to that, you get an option to make adjustments for different audiences by simply changing the graphic or the color scheme of your animated video. Isn’t that a great thing?

2. Give context to your ideas

Let’s imagine a scenario. A scene starts with a close-up shot of a person, then zooming out to a crowd nearby, and then blasting really up for a top view. If we go one step further, we are zooming out to the entire galaxy.

Okay, we know that’s practically impossible in real life. But it can be done perfectly well using an animated video.

You can also use 2D and 3D animation videos to give context to even the ideas that are far-fetched. So, just turn on your creativity button and bring your ideas to reality using animation.

3. Boost your conversion rates

Animations aren’t just a way to engage with your audience but also inspire them to make purchases. You can use animations to increase your return on investment and maximize profits. We aren’t just telling you an assumption but it’s supported by statistics.

Did you know including an animated video on your landing page can help increase the conversion rate by 80%? That’s a big number that can’t be ignored.

4. Make your message heard

Without any doubt, an animated video is amongst the most engaging content over the internet. That’s for obvious reasons; people love visual entertainment. Using animated videos for business can help you deliver your marketing message more effectively because it is entertaining too.

Whether you are using an animated video in animation, advertising, website, or email newsletters, the viewer won’t be able to take off his eyes until the video ends. You can make your customers listen to your brand message or update.

5. An amazing tool for SEO purpose

Just like your audience loves animated video, so does Google. When you embed professionally created animated videos, it can help boost your SEO. Better SEO means a better ranking on Google searches.

Google algorithms see the time duration visitors spend on your website and having an animated video will keep the visitors engaged for sure.

6. Flexibility on all screens

We see and use videos in almost all aspects such as conferences, events, web pages, and social media. You can easily adjust the animated videos to all screen sizes, such as smartphones, tablets, monitors, and also larger screens.

Seeing the growing use of smartphones, you should consider explainer videos for mobile in your marketing strategy.