SEO

Clever SEO Tricks for Small Businesses

Jai Bhatt

Washington DC is one of the top places to launch a business in the US. According to a previous CNBC report, this city is the third city in the country with favorable environments for establishing a business. This city is also the home of some of the biggest American companies, including the Danaher Corporation and Rodman’s Grocery. Competing with these businesses can be challenging for any new players in the industry. 

But, the current economic environment sets a fair playing field for small businesses in Washington DC and beyond. As a result, companies may take advantage of the online world to reach out to as many target markets as possible. According to the experts from online marketing gurus SEO company Washington DC, small businesses can be ahead of the competition and find room for growth with the help of SEO services. 

If you are a new enterprise or small business owner in Washington DC, you may use these SEO strategies to beat your bigger competitors. 

Do Extensive Keyword Research

76,083 small businesses were operating in Washington DC and the District of Columbia in 2019. It is approximately 98.2% of all companies in the entire state. But, these businesses still need SEO strategies to compete with the business giants. 

The best SEO campaign starts with compelling keyword research. Major companies can choose many search terms and optimize each one. But if you lead a small business, you can only concentrate on a select few to have a higher conversion probability. 

You must consider the following factors if you aim for successful keyword research: 

  • Consider Long-Tail Terms – Use less popular but highly searchable terms that could take search engine users to your web pages. For example, “Washington DC souvenirs” can be challenging if you want to compete with popular brands offering food items from the city. Instead, you may use “food items to buy from Washington DC” to give your business better visibility.
  • User Intent – There is a major difference between “Washington DC souvenirs” and “Washington DC souvenirs for sports enthusiasts”. The first keyword is meant for those looking to buy trinkets to take home from a trip to the city. Meanwhile, the other is looking for sports memorabilia. Keywords with the highest conversion probability can give you the best ROI.
  • Specific Location – If you are running a local business, you have better chances of attracting more potential customers by using “souvenir products the white house” than “souvenir products Washington DC”. More searchers will have better chances of finding your business by making your phrase more specific.  

Improve On-Site Optimization

Business websites need to comply with Google’s strict guidelines to reach the top of the search engine platform’s first page. According to the team of professionals from the online marketing gurus SEO company in Washington DC, SEO experts need to cover these important bases: 

  • Error-Free Website – The SEO team handling your website can ensure that your online presence is error-free using tools like Google Webmaster. It will allow them to pinpoint major issues so that their SEO-trained web developer can fix them right away.
  • Update Content Strategically – All your products or services must have a designated page on your website. So, if you have plenty of important phrases, you need to update all of them to increase your chances of topping the SERP rankings. You may ask your SEO service provider to provide relevant content and post it strategically to avoid being marked for using black hat SEO methods.
  • Fix Dead Links – Having high-quality backlinks is important for your website’s success. But if your site has been existing for a while, it may have received backlinks from suspicious websites. Your SEO service provider can fix this problem to give your SEO visibility a much-needed update. 

The small businesses in Washington DC may have fewer resources for traditional marketing. But, they can compete with the larger corporations in the city with the help of reliable SEO services. You only need to find the right one that provides favorable results.