How Can Digital Business Cards Help You Enhance Your Professional Network?

Business cards are widely popular in paper format (physical form). But over the last few years, there has been a growing trend of using digital business cards. Surprisingly, the global market turnover in the digital business cards segment is likely to touch over the $240 million mark in the next four years. Moreover, it is growing at a CAGR of 11% as entrepreneurs are keen to use digital business cards over paper cards.

However, it doesn’t mean it’s the end of an era of paper-based cards. They wiOn the contrary, they’ll be in use for at least the next few years until the digitized cards take the entire card business by storm. Business cards, also called visiting cards, help let you connect with professionals and other like-minded individuals, besides creating rapport with potential clients and customers.

Business Cards for Networking: A Perspective

The relevance of business cards to networking purposes can’t be overlooked. Whether inside an office cabin or visiting a business seminar, the only way to let prospective clients find you is through a visiting card you’ll present to them.

Business cards offer an excellent way to introduce yourself to prospective clients and business partners. Since these cards are small, they can easily be put inside your pocket. You can even put them inside your wallet and carry them anywhere. As a result, these cards create a long-lasting impression in people’s minds, helping you enhance your professional network.

Elements of Business Cards

Your business card needs to contain all essential information, which clearly displays your name, contact details, and profession or what you do. In addition, your full name should be clearly displayed on the card, along with your designation, address, and contact details.

Your contact details should include your mobile number and email address. Then, just below your email id, the website address or portfolio links should be put below. Then, mention your website/ portfolio in the same. Interestingly, if you are using digitized personalized business cards, your website URL mentioned there will automatically become clickable. Thus, prospective clients can visit your portfolio or website online to check what you are up to.

Here are the top benefits of business cards for growing your network

Captivate The Attention

Besides your personality and demeanor, your potential clients and people within your professional network would also get influenced and captivated by the card you use. You’d be surprised to know that more than 70% of people still rate business cards (digitized or paper-made) as the first point of interaction. They won’t bother contacting you if the card doesn’t capture their attention.

On the contrary, if your card is well-designed and carries all relevant information, it captivates people’s attention and induces them to call and enhance their relationship with you.

Make New Friends in the Professional Circuit

Friendship in business partnerships and collaboration goes a long way in helping both parties for mutual gains. When you present your digitized card to someone within your network, they will also share their cards with you. In this way, you’ll also get their contact details. It can help you find new professional friends and even communicate with them whenever required. Thus, cards are useful in converting even a normal introduction to business-level talks while creating a long-lasting impression in minds.

Easy Interaction Using QR Codes

Adding a QR (Quick Response) code has become crucial these days. As people’s attention span is decreasing daily, a QR code can do wonders for your business. You can showcase your portfolio, past work, and talents through the QR code. In addition, a QR code makes it easier for people to interact with you without any hassle.

In Conclusion

Using business cards is a great way to showcase your professional skills and also make connections with people and influencers in the same industry. A business card enhances your professional appeal while adding a whiff of sophistication and credibility to your persona.

If you’ve not utilized the features of a digitized visiting card yet, you’re missing out on reaching out to hundreds and thousands of professionals from the same industry as yours. It’s high time you started using cards for networking success. Try it today and see the results!