How to Promote Your Videos Successfully During the Pandemics

The current pandemic has gripped the entire world in a tight clasp. In the backdrop of such unprecedented events, the governments of various nations have curtailed business activities. As citizens are advised from venturing outside, trade and commerce have taken a major hit. The need of the hour for most businesses is to adjust to the “new normalcy” and adapt strategies accordingly.

Despite the uncertain times before us, marketing and business must continue to fulfill its purpose. To survive through such troubled waters and remain solvent, businesses seek newer innovative techniques to propel sales and reach customers.

If you feel the tight budgetary noose around your business’ neck, you should opt for video-based marketing. Marketing with custom animated explainer video has the potential to provide good returns for your brand and can also prove useful to reach target clientele efficiently. These days, citing various tools, techniques, and resources are met with the same skeptical cost-benefit response. Given the unprecedented circumstances, it is natural for a business to be cynical before investing in a marketing channel.

However, you must realize that your business environment is such that costs incurred elsewhere can be pooled and utilized in a single stream. For instance, typical businesses invest approximately 40% of their budget in conventions and trade fairs. These funds can be redistributed or pooled together for a smart investment in a video marketing channel.

1. Create A Video-Based Seminar Or Convention

The business community needs re-mobilization, now more than ever. The people who take the initiative today will benefit tomorrow. What if there was a way to re-engage the business community and organize that trade fair you’ve been missing?

With this purpose in hindsight, video creators today utilize video channels to reconnect with their customers via such trade shows and seminars. You can repurpose the sales pitches and keynote speeches with video snippets and host other speakers by inviting them to send their video clips.

You can also make these interesting by hosting live sessions and involving social media influencers as part of the panel. Effectively implementing such strategies can result in drawing larger audiences online than in person.

2. Reconnect With Your Customer Base

During such a crisis, you can lose out on all the momentum your business had gained in a flash. In such a scenario, your customer’s silence cannot be golden for you.

Due to the prevalent conditions, it is more imperative today to ensure that you stay in your customer’s minds. This gives you the perfect opportunities to send out explainer videos and other such content that describe your predicament.

If you are unable to contact your seller or are struggling with distribution channels, circulate a video on the same. Your customers need to understand that despite the situation, you are doing your best to reach them.

In the past, you had to work hard to earn their trust and set expectations. A video feature tells your customers the brand ethos and how their trust and expectations are reciprocated despite the times.

• Some other things that your customers can know
• Safety Standards that you’re working hard to uphold
• Changes or alterations to schedules or planned events such as delivery etc.
• Ensuing details pertaining to a flexible refund/cancellation policy etc.

3. Engage Your Customers And Prospects

Many of the small businesses are leveraging the opportunities manifesting from the current pandemic and utilizing them for their benefit. These small-time businesses have become very creative with their video-based content. Their primary focus is to cater to the needs of the customers who are staying at home.

Smart marketing campaigns can take the business to the consumer and do not require the consumer to avail of the business. For instance, many fitness trainers and other such professionals are making cooking and home work-out videos, etc.

Toy manufacturers such as Lego are putting up educational videos to help parents struggling with homeschooling. The principal emphasis should not on selling your products. Instead, the objective must be to sell your brand.

4. Use Videos To Promote Your Distribution Models

Many of the retail stores have been forced to shut shop in the face of such a calamity. Most of these localized retailers do not have any significant e-commerce exposure. How then are they surviving?

That is because they have creatively used online videos to replicate store experience. Through interactive browsing, customers can select materials as if they were browsing through shelf racks in the store itself.

After that, customers are redirected to hastily developed e-forms and websites to facilitate easy buying from the comforts of their homes. This also makes it accessible through popular media such as a smartphone, e-commerce site, tablet, etc.

5. Design Creative and Interactive Videos

These days many platforms facilitate interactive and direct video communication with your target audience. Formats such as Live, Question-Answer sessions, and Ask Me Anything sessions can prove very fruitful.

This not only gives you an insight into the temperament and thinking process of your consumer base but also tells you how you can reach and facilitate their needs better. Interactive Videos also remind your consumer about your brand’s position and helps to maintain brand equity.

6. Utilize Paid Marketing Campaigns

Paid Marketing Campaigns are an interesting and unique way to promote your business in the web world. Paid marketing campaigns use the pay-per-click method and monitor your costs incurred per click. This means that upon posting the ad, you will be charged if only the target customer clicks on the ad. This proves to be an extremely cost-effective option for businesses who are searching for viable promotional means.

The Bottom Line

In the end, as members of the trade community, proactively searching for opportunities is highly imperative. The present situation poses a big risk for all of us. However, to the resourceful one, it can manifest latent opportunities to excel. Despite unfavorable issues, the struggles of running a business must continue. In such a circumstance, whoever capitalizes on the opportunities would eventually emerge as the industry leader.