Using Linkedin for Lead Generation

Linkedin has been used for lead generation for quite some time now, but it is still new. Many companies such as Pearl Lemon have been using LinkedIn lead generation to their advantage and discovered strategies along the way.

Pearl lemon now uses LinkedIn lead generation as their primary service for all of their clients. Let’s get a sneak peek of what Linkedin lead generation looks like with these strategies.

Strategies for Linkedin Lead Generation

Within this article, I have listed a few strategies that you can get started with to help generate leads. These strategies can help get the attention of others while advising how to approach potential leads.

Optimise your Profile

A great place to start is by having an attractive profile. Here are a few things to spice up your profile.

• A clear headshot with a smile!
• A background image that highlights your company
• Usage of emojis to seem approachable

Some people may not be comfortable with using emojis, which is okay. Your profile gives people their first impression of you, so have your profile reflect how you want to be viewed.

Build Connections

Once your profile has been optimised, you can start making connections to build relationships. You can search for specific roles or companies. When you search up a company, you can go to the profile and click the “People” tab to see a list of connections.

Connect with people within your target audience and niche. Start building a relationship early on before any outreach is done.

Becoming Active on Linkedin

Now that we have a few connections, it’s time to build relationships and become an active user on LinkedIn. An active user means posting comments, reacting to post, and publishing your content. By interacting with people on Linkedin, you start to build relationships.

Content Marketing

As I mentioned, a part of being an active user on LinkedIn is publishing your content. Your content doesn’t have to be all about your company. Post can be about your interests or anything within your niche.

Since you have to regularly post to stay active, this is a great way to start content marketing. You want to post about your company and services without looking to promotional. Ads should be more promotional, while content post should be educational to encourage engagement.

After you’ve been posting for a while, you can look at a few analytic tools to see which posts get more views, comments, engagements, etc.

These tools can then help you decide how to continue content marketing on LinkedIn.

Advertisement

Of course, I can not forget about using ads for LinkedIn lead generation. Linkedin ads are set up to target specific professionals based on their industry, job title, and company size.

They are more expensive, but they can target potential leads with a more direct approach.

Outreach

After all those strategies, it is time for a few tips about Linkedin messages. Since messaging is common on LinkedIn, companies constantly receive sponsored and cold messages that they often ignore.

To avoid this, don’t treat someone as if they are a lead. Treat every connection as a person and aim to build a connection with them first. Outreach gets a bit challenging, and this is where a lead generation agency would come into play.

Conclusion

If you are interested in LinkedIn lead generation, you can take some of these steps on your own. Get More Out Of LinkedIn And Manage Your Marketing. When it comes to lead nurturing and generation, you might want to consider an agency to do this for you. They can help you through the process that you don’t have to worry about.