Outdated Digital Marketing Strategies to Stop Using in 2020

1. Forget about brochures and booklets

Nowadays, no one reads brochures, flyers, and booklets. The whole idea of the digital world tells us that we should live digital. Nowadays, more than 4,3 billion people have Internet access. They use pc, laptops, tablets, and phones. Forget about printed marketing materials. Instead, you should invest in other more efficient ways to promote your company. Most of the digital marketing methods can be adapted. Thus, they give more positive results, and the most important is that you can control your results.

2. Forget about TV Commercial

In recent years, various streaming services significantly decreased the popularity of cable TV. As you have guessed, TV commercials are not as useful as it used to be twenty years ago. Nowadays, the majority of people watch short videos or online streams. This is why you should forget about TV commercials and invest in creating nice video ads. According to sociologists, people will stop watching cable TV in ten years. Today, are people more interested in articles that say how to talk to girls on Tinder, than in TV shows for helplessly lonely people. So, pay attention to this fact, especially if you are planning to open a dating website.

3. Having a wide range of services

Of course, there is a reason for people who try to propose a very wide assortment of their goods and services. Unfortunately, nowadays, the market is overwhelmed with various goods and services. If you don’t find your niche, then you won’t be able to prevail in a highly competitive market. When you have the widest range of products, it will be difficult for you to sell something. The emphasis should always be on a specific product for a particular consumer. Thus, it will be easier for you to overtake your competitors.

4. Using only one channel to attract customers.

Nowadays, people tend to change their favorite messengers and social networks very often. If five years ago you could easily concentrate, for example, on Facebook, and you without any problems would attract users from there, then today, if you choose only one channel to attract customers, you risk losing customers who use other channels. You should never neglect the opportunities to advertise your product on every possible platform. Plus, most of your content must be easily adaptable to other social networks.

5. You rely only on your website

Entrepreneurs who have realized the full power of Internet promotion begin their work in the online space with the creation of an expensive website. For some reason, they believe that if they have a website, then they are successful in internet marketing. Needless to say that they are wrong. Remember, you should create a website only if your business can’t exist without it. For example, if you are planning to open an online shop, or if you want to have a dating website. In other cases, it is better to save money and spend them on other promotion tools.

6. The amount of content is VS quality.

If five years ago, you could bombard your potential customers with cheap content and could even expect someone to buy it, today, the market is overwhelmed with various content. Thus, the only way for you to remain competitive in any modern market is to make high-quality content. Otherwise, no one will pay attention to you and your products. Content marketing assumes that with the help of the information, you will convey to customers the value of your products, provide help them through information support, and thereby arouse customer confidence, but can you possibly do it with low-quality content?