SEO

Proven SEO Tactics For Growing Your SaaS Business

Jai Bhatt

If you’re running a SaaS business, then chances are that you’re always looking for new ways to grow. And what better way to grow your business than by increasing your visibility online? After all, more traffic means more leads, and more leads means more customers.

But here’s the thing: organic traffic can be tough to come by. Google’s algorithms are constantly changing, and it’s hard to keep up. Therefore, you need to make sure that your SaaS digital marketing game is on point with the help of a well-respected agency.

Not sure where to start? Don’t worry, here are some key aspects to be aware of.

Creating a Comprehensive SEO Framework

With ranking your content, Google looks at the main factors: relevancy, authority, and experience.

Relevancy is all about making sure that your content applies to the user’s search query. Authority‌ is all about demonstrating to Google that you’re an expert on the subject.

And experience comes down to making sure that your website provides a good user experience.

To make sure that your website covers these bases, you need to create a comprehensive SEO framework. Here’s what that should include:

1. Content Strategy: Make sure that all of your content is relevant, authoritative, and easy to read.

2. Technical SEO: Make sure that your website is easy for Google to crawl and index. You can also try AddNewURL to index third-party URLs where you have made backlinks for your site.

3. Link Building: Get high-quality links from other websites to help increase your site’s authority.

4. User Experience: Make sure that your website is easy to use and navigate.

Let’s take a closer look at each of these components in more detail.

Content Strategy

In 2022, the content will still be king. Google’s helpful content update makes sure the searcher finds an original, comprehensive, and well-written answer to their query.

The first rule of thumb is to always produce original content. Google loves unique content and will reward you for it.

To do this, think about the topics that your SaaS business covers. Even if not directly related to what your software does, including keywords that are related to the SaaS industry can also be beneficial.

For example, if you offer project management software, then you might want to target keywords like ‘agile methodology’ or ‘scrum’.

The next step is to create authoritative content. This means writing comprehensive articles that cover everything the reader needs to know about a topic. Experts, influencers, and thought leaders should all be featured in your content to help add credibility.

Technical SEO

This can be done through several methods, such as improving your website’s speed and performance, making sure your site is mobile-friendly, and ensuring that your website is properly structured and coded.

One of the most important technical SEO factors is site speed. Google has stated that site speed is a ranking factor, and users expect websites to load quickly.

According to a study by Kissmetrics, 40% of users will abandon a website that takes over 3 seconds to load.

Some of the most common things you can do to improve your site’s speed include:

  • Use a content delivery network (CDN)
  • Optimise your images
  • Minimize HTTP requests
  • Reduce server response time
  • Enable compression

Link Building

Link building is getting other websites to link to your website. Google uses links as a ranking factor, so the more links you have pointing to your website, the higher your site will rank in search results.

There are several ways to build links, such as:

  • Creating high-quality content that other websites will want to link to
  • Creating infographics or other visuals that other websites will want to share
  • Reaching out to other websites and asking for links
  • Guest blogging on other websites

Avoid link farms, directories, and other low-quality websites that will hurt your link profile. Google can also penalise you if they think you are using unnatural or manipulative link-building techniques, so it’s important to only use white hat methods.

User Experience

User experience (UX) is the overall experience that a user has when using your website. This includes factors such as how easy it is to navigate your site, the design of your site, and the overall user-friendliness of your website.

You want to make sure your website is easy to use and visually appealing, as this will help keep users on your site and reduce your bounce rate.

Focus on making your website easy to use by:

  • Creating a simple and intuitive navigation menu
  • Designing a clean and aesthetically pleasing layout
  • Using clear and concise copy
  • Make sure your website is mobile-friendly

Google has stated that they are now using a mobile-first index, so your website will be ranked based on its mobile version.

Conclusion

SEO is a complex and ever-changing field, but the basics remain the same: make sure your website is well-optimised and focus on creating high-quality content. If you do these things, you’ll be well on your way to ranking higher in search results.