How Can Your SEO Online eCommerce Store Drive Organic Traffic in 2023

It is more than known that SEO is still, and will continue to be, the driving force that is used to drive organic traffic to any website. The main reason is that it can help boost your site traffic, and this is the cause it increases your sales.

And even though traditional marketing still exists, it is fair to say that the entire world is online, and people are searching for everything they need on the internet. Therefore, the main goal is to drive organic traffic to your online store in order to attract more and more customers.

Still, the question remains, how to do it effectively and stand out from the competition?

Well, here we will address various SEO for eCommerce tips that can help you immensely, and you will learn how your store can drive better organic traffic in 2023. So, let’s begin the journey.

Make Sure You Are Mobile-Friendly

One of the essential aspects that you have to pay attention to when it comes to online eCommerce stores is to ensure that you are mobile-friendly. The answer to why this is vital is simple; most people are using their phones and tablets to purchase online, so if you are not, you will lose a lot of potential traffic and; therefore, many customers.

And in order to be sure that your site is mobile-friendly, you should use a responsive site design, make all your pages easy to navigate on small screens, use proper font sizes, and see whether everything is addressed correctly for users reading and researching your store on smartphones.

If you don’t pay attention to being mobile-friendly, even if your services and products are top-rated, visitors will leave your store immediately, which will create an enormous bounce rate. And not only is this bad for your business, but it’s also bad for organic traffic since Google and other search engines will recognize your site as one that doesn’t provide valuable info, and it will destroy your rankings.

Optimize for Google and Other Search Engines

The critical thing today in the online marketing world is to rank high on Google and other search engines. The reason is that most people visit sites that appear on the first page of Google, and they search on the second or third page exceptionally rarely. Therefore, this is the main goal for any type of business since you always want to be the first choice.

Still, this is not something that happens overnight, and a lot of work has to be done. One crucial aspect is also to optimize your site for search engines. You have to include the most suitable keywords in your meta titles, meta descriptions, and content on the site. Furthermore, it’s also essential to use images with excellent resolution that have alt text and appropriate keywords in the file name and be certain that your site is loading fast.

Navigating the intricate landscape of SEO can be a daunting task, which is why many businesses opt to enlist the assistance of a trusted SEO agency or consultant. When it comes to optimizing your website for diverse markets and staying current with the ever-evolving world of SEO, seeking out SEO services in Germany, Poland, or Bulgaria can offer invaluable expertise and support.

High-Quality Content Is A Must

There are many things you have to address when making an eCommerce business plan, and one of them is to create high-quality content for your site. You should know that Google has the EAT signals, which stand for expertise, authority, and trustworthiness. This means that even though many aspects are important in order to drive organic traffic, Google also pays a lot of attention to whether your content is valuable and trustworthy.

So, high-quality content is a must, and don’t fool yourself that there is a shortcut to achieving success. Google and other search engines will know if your content is not well-written if you have plagiarism, and if you are not providing suitable information; therefore, they will avoid or mark your content as unnecessary and misleading for the users.

Of course, every type of content has to be appropriately created, from blog posts to videos, and throughout the entire site, you have to use proper keywords and information to be recognized as a valuable source.

Business increase by eCommerce Scraper

eCommerce scraper tools can help businesses increase their sales and revenue by providing them with valuable insights about their competitors, customers, and market trends. Here are a few ways in which eCommerce scraper tools can help businesses:

1. Competitor analysis: eCommerce scraper tools can help businesses keep track of their competitors’ prices, product offerings, and promotions. By monitoring their competitors’ strategies, businesses can make informed decisions about their own pricing, product range, and promotional offers.

 

2. Customer behavior analysis: eCommerce scraper tools can help businesses analyze customer behavior by tracking their browsing and buying habits. This information can be used to identify customer preferences and create targeted marketing campaigns that are more likely to convert.

 

3. Market trend analysis: eCommerce scraper tools can help businesses stay up-to-date with the latest market trends and consumer demands. By analyzing data on popular products, search terms, and customer reviews, businesses can identify new opportunities and adjust their strategies accordingly.

 

4. Inventory management: eCommerce scraper tools can help businesses keep track of their inventory levels and pricing. By monitoring product availability and pricing across multiple online retailers, businesses can optimize their pricing and ensure they always have the right products in stock.

Overall, eCommerce scraper tools can provide businesses with valuable data that can help them make informed decisions about their pricing, product range, and marketing strategies. By using this data to optimize their eCommerce operations, businesses can increase their sales and revenue.

Remove All Broken Links

Broken links most certainly affect your site performance, but they also impact the overall customer experience. And even though some users may stay to search for other things on your store, most of them will probably leave your site. What is also extremely important is that broken links can affect your ranking in a significant manner since search engines will realize your site has them.

That’s why using SEO tools such as Ahrefs or any other can help you quickly discover all the broken links, and you will be able to resolve this issue. Of course, you can unlink to them wherever they are linked, but you can also fix those links with some similar ones that are not broken. Furthermore, if you have a Shopify store, you can find various broken link apps that can resolve them automatically, which is even faster.

Improve Your Page Speed

Google has been prioritizing page speed for quite some time now as a ranking factor, and page speed is also valuable for connecting buyers with your products fast. In many cases, the average time a user spends on a site is up to 20 seconds, so that’s why having a slow page speed will hurt your traffic considerably.

But don’t worry, there are several things you can do to improve your page speed:

Minimize the CSS – You can use the PageSpeed Insights tool to see the overall metrics Google uses to measure page performance, eliminate unnecessary code, and use shorter functions and variables. Your SEO will be better if there are fewer bytes of data needed to load your pages.

Reduce the Size of Images – There are various free apps online you can use to reduce the size of your images, and this is also highly recommended to increase your page speed. Also, there are many Shopify image optimizer apps you can use to reduce the file size since large-size images will affect your page speed.

Lazy Loading – Lazy loading is when your audio, videos, and images don’t load until a visitor scrolls past them on your site instead of loading at once. Because eCommerce sites have many videos and images, this is an excellent way to have better performance and SEO.

Add Blog Posts to Your Online Store

One of the best and most effective ways to drive organic traffic in 2023 is to write blog posts. And even though starting a blog can be a challenging task for new business owners, it’s worth the effort since it provides long-term benefits for your online store.

For instance, your blog posts can rank many different keywords that are related to what you sell and the market you are targeting. Your blog posts will be used as a tool that drives views to your product pages, and this will increase your selling effectiveness.

Moreover, blogging is also necessary nowadays for showing search engines that they should pay attention to your online store since you are providing both excellent products but also valuable information for users that are interested in that field. So, if you have a blog section, make sure to continue to create high-quality content, and if you don’t, start blogging immediately.

Use Internal Linking

Yet another crucial aspect of effectively driving organic traffic in 2023 is to use internal linking. What is even more important is that internal linking has become necessary for the process, so it’s not about whether you like to link internally or not; it’s simply a must.

If you link internally to your blog pages, categories, and products, you will pass link equity to that page, and the more internal links you have to a particular product, the more you are signaling to Google that this product or page should be prioritized.

In addition, internal linking is also essential for your visitors since they will be navigated from one product or page to another, and this will keep them searching through your store more, which increases the chances of buying a product.

Always Avoid Duplicate Content

Yes, it is hard not to use duplicate content with so many products since categories, product descriptions, and titles often sound the same, and it’s true that they are similar.

Still, it is highly important to know that you have to avoid duplicate content as much as possible to give it a chance to rank high. Since this is easier said than done, here are some tips on how to address this challenge:

• Write better product descriptions – If you sell products from various manufacturers, it’s easier to enter the descriptions they have. Still, others also do this, and you will end up publishing the same description. Therefore, add more unique detail to your product descriptions.
• Don’t Duplicate Categories – It’s challenging to narrow down your categories since they expand as your brand grows. Still, you shouldn’t duplicate categories in order to rank high and find a way to use different terms and phrases.
• Write Unique Blogs – This goes without saying, but it’s valuable to mention that your blog posts must have unique content since search engines, especially Google, pays attention to whether you have duplicate content that is unnecessarily implemented. Also, always use plagiarism detection apps such as QueText to check the content.

Keep Security with HTTPS

You already know that as an eCommerce online store owner, you collect personal info from all of your customers after they buy something, their email sign-ups, and so on. That’s why it’s more than important to be sure that all of their information is safe and encrypted. And this is evident from a customer’s point of view since a buyer has to feel safe while purchasing various products from your online store.

Still, that is not all since this is also highly important when it comes to Google since it declared that HTTPS is a ranking factor, and most of the top-rated sites have moved to HTTPS. Luckily for you, almost all eCommerce platforms provide SSL or make the buying process pretty easy. And even though this is one of the fundamentals, it doesn’t mean that it’s not essential for your online store. But most importantly, you will also benefit when it comes to organic traffic since Google pays attention to this aspect.

Long-Tail Keywords Usage

You should use some of the most popular keywords on the market, but it is also essential to use more niche-oriented keywords for your products. By doing so, Google and other search engines will identify your store as a place for those specific subjects, which will boost your content on Google and attract many customers.

Don’t forget that ranking on Google is also about getting yourself to be a sphere of influence for particular niche topics. And in order to show you an example, let’s take a keyword such as furniture chairs. This may be the head keyword, but it’s also smart to use a long-tail keyword such as furniture chairs for the living room since a lot of the users search more strictly when they search for something to buy; in essence, they have already decided to purchase and you have to be one of the first choices. So, don’t underestimate using long-tail keywords on your eCommerce online store since they sometimes can be what drives buyers in a significant way.

To Sum It All Up

We have come to the end of this journey, and here you have all the necessary information about how your online eCommerce store can drive organic traffic in 2023. And since we all know how extremely important this is, you have to pay attention to all these details to become more and more successful in the global competitive market.

Therefore, check whether you have implemented some of these aspects, and if you do, make sure to improve them all the time; if you don’t, well, you should most certainly begin implementing them right away since your competitors are for sure planning how to make the best out of their own online eCommerce stores!