SEO Tips For Website Optimization

The Importance of SEO

SEO is quickly becoming the key factor in the success of businesses online. Please often use StrategicSEOsolutions.com to Rank on page 1 of Google for multiple keywords driving targeted traffic to your website and growing your business in the process. Search engine traffic has the highest converting traffic online, simply because people are browsing online for your products and services. This article will discuss several topics on how to improve your website for the three most popular search engines in the world- Google, Yahoo, and Bing.

What Does Website SEO Optimization Entail?

It’s the process of making several changes to your website to improve your ranking position on Google. Most web designers do not possess much knowledge on the subject of search engine optimization.

Web designers are the first place you look to reach an online audience, that’s why it’s important to consult both a web designer and SEO specialist together before you construct your website entirely.

Here are the key elements of search engine optimization:

A. URL

The URL is the most important On-Page SEO factor. The URL is the domain name of your website. It’s vital to include your primary keyword in your URL to let Google know this keyword is essential for your rankings. The URL keyword must be two-to-three words max, try not to include a long-tail keyword in the URL, short and sweet is the way to go.

B. PAGE TITLE/META TITLE

The Page Title is the title of your web page and the Meta Title is the Title displayed on search engines. If you do not include a Meta Title, the search engines will use your Page Title. However, it’s necessary to use it for SEO. It’s crucial to include your primary keywords in the Meta Title naturally, and you must not exceed 60 characters, spaces included.

C. H1 TAGS

The H1 Tags are the headings displayed on your web page. Include your primary keywords in the Heading Tags for further optimization. You should only have one H1 tag per web page. Including multiple H1 Tags on the same page is not good for SEO. You can use the other Heading tags such as H2, H3, H4, H5, H6, H7.

D. QUALITY CONTENT

One of the most overlooked aspects of SEO is content. It’s imperative that your website only has high-quality information and articles to impress search engines. Articles need to contain a value and must be constructed with the correct spelling and grammar. Do not copy information directly from other websites as this is known as duplicate content. Google does not rank websites that violate copyright infringement. You should create the content yourself, or hire a professional content writer to produce it for you.

E. INTERNAL LINKING

Internal linking is the means of linking from one page of your website to another page of your website through a hyperlink. The internal linking should utilize anchor text linking. Anchor texts are texts with clickable links. The anchor text used in the hyperlink should include the primary keyword of the page you are linking to. Linking from different pages of your website correctly can significantly improve your search engine rankings.

F. META DESCRIPTION

The Meta description is the description that appears on search engines, under the Meta Title and green URL. The Meta description must be written naturally with secondary and long-tail keywords. Do Not Spam the Meta Description with keywords, or you could be penalized by Google. The meta description should be 160 characters long, spaces included.

G. ALT IMAGE

The Alt Tag describes the image if it cannot be displayed on an individual’s browser. The individual will see a brief description in the place of the image. It’s essential to include “alt” Tags on all images of your website as this will improve your overall SEO score, plus, if you optimize the images correctly, you can drive traffic to Google Images.

H. BLOG REGULARLY

Google loves content, including a blog on your website and updating it regularly with content will significantly improve your search engine rankings. The more you update your website with content, the better your SEO rankings. Its recommended you update your blog with one-two articles per month. Do keyword research and find long-tail keywords you can write about. If the articles are well written, you could rank for those long-tail keywords on Page 1 of Google.

I. PAGE SPEED

Page speeds have become a major ranking factor on Google today. Websites that take long to load, leave users frustrated, which delivers a poor website experience. The user will most likely click out the website and find another one. Slow-loading websites increase your bounce rate, which decreases your organic rankings. There are many things you can do to increase your website loading speeds, such as delete unused plugins, and reduce the size of Large Images on your website.

SSL CERTIFICATE

The internet is swarmed with hackers trying to steal your personal information. One of the ways to prevent websites from having delicate interceptions is to install an SSL certificate on your site. An SSL certificate provides safe interactions between websites and users and has become one of the guidelines of Google. Websites that do not have an SSL certificate may lose their organic rankings.

WEBSITE PROTECTION

The internet is flooded with viruses and malware. It’s only a matter of time before your website will be discovered and infected. Websites with viruses are placed into Google’s blackhat list. The Google blackhat list prevents the website from being ranked well, even if they were in top positions for keywords before. Google does not want its users to fall victim to viruses contained on websites, that is why they remove websites off their search engines if this occurs. There are many malware protection services, our SEO company uses malcare.com.

INTERNAL STRUCTURE

Websites should provide simple and effective structures to make it easy for the user to browse around the website. Google measures the interaction between a website and a user. Google determines the interaction by several factors such as Bounce Rate. The longer a person stays on your site, the more valuable your website appears in the eyes of Google. Structure your site with simple menus, smart internal linking, and anything that offers a great website experience. Smart Chat Bots are great means of guiding users around your website. Chatbots can provide additional information, book meetings, redirect users to pages, offer discounts, and much more. Smart Chatbots are known to increase conversions by 800 times.

CONCLUSION

Implementing these simple changes can improve your organic rankings greatly. To rank well on Google, you first need to implement the above On-Page SEO recommendations. Once you have optimized your website, the next step is Off-Page SEO. This involves building high-quality backlinks and updating your social media pages with interesting content and posts. Thanks for reading, and good luck.