A Successful Link Building Strategy in 6 Easy Steps

Links are important for SEO. An effective link-building strategy should not be left out of your growth strategy. With 6 steps, this post discusses how you can use a successful link-building strategy to get yourself the right sort of links and audience that will help take your site to the next level.

Link building as part of your growth strategy

Link building is a process of getting other websites to share your content, which can help your content rank higher in Google’s search. It isn’t just about ranking more in Google’s results, but it also includes the benefits linked pages provide for gathering website traffic and building name recognition among recent searches.

Constructing excellent links can appreciably grow the amount of referral traffic on your website. It’s important to consider why links were created in order to send readers from the page they’re on now to other content they will enjoy. That is why when you develop a link building strategy you should focus on creating links that bring more traffic to your site and are relevant to your target audience.

A clever technique to improve your links is to hire a link building company that focuses on linking to websites instead of getting generic, spammy backlinks.

The 6 steps of a successful link-building strategy

1. Get to know your audience

If you want to attract more people to your website, it is important to know what your current audience looks like and what people are currently interested in. Knowing this will allow you to maximize your strategy and cross-promote effectively. If you use your research to understand what your ideal audience looks like, and if they’re interested in what you have to offer, then this will help expand your current audience as well as reach new audiences that could be more interested.

2. Make a list of sites that appeal to your audience

Attracting a new audience, without the need for large investments, can be done by knowing what kind of website it is you want to create and by gathering websites that are in demand. By finding existing websites and getting links from them, you can reach your desired target audience.

Don’t pick links just to get them in. You want links from websites where they’re relevant, ones that have topical relevance, sites with a high DA or other relevant metrics, and describe them as part of a holistic SEO strategy. Spammy websites in no way reflect positively on your site and backfires may occur when you do. Link-building is a crucial part of search engine optimization strategy, which should not be regarded as an independent activity.

3. Write great content

If you want your content to be linked to websites, you need to create relevant and quality blog posts. This means that it’s harder than it sounds because many things are subjective. But think about what your audience wants, what the questions and problems they have, and how you can give them those answers. By providing useful and informative blog posts that answer people’s questions, you’ll build trust with other websites which will encourage them to link to your content in return for the traffic generated by their users seeing it.

Additionally, you should also consider the readability of your content. Your pages and articles need to be structured in a way that is pleasant and easy to read for readers.

4. Match content to websites

When you’re done writing your blog posts, it’s time to browse the list of websites that are most likely to help promote them. You may feel like you’re spamming out all of your articles to every site on your list, but this will probably hurt your chances. You don’t have time to read 5 articles so they can decide which one is the best blog post, plus you might come across as spammy.

Find quality sites that might want to link to your content. If you have long-tail keywords, there will likely be only a handful of good sites for you. It could pay off in conversions and on-site visits. Moreover, don’t forget about long-tail keywords; long tail keywords can indicate that the few websites that are relevant to your blog post concept are more likely to link.

5. Reach out

One of the best ways to contact website owners is by email. Make sure to follow guidelines and be polite when reaching out to people online. Never write automated messages, instead send your content directly in a personal way. Even if you don’t get a reply, keep trying to reach out! The odds may not be in your favor, but even if the first contact doesn’t yield an answer, keep trying.

To improve your chances of getting a link back to your blog, make sure the article you are publishing has something important or unique to offer. Create content that will attract readers, but don’t go overboard with writing an email that is too long.

6. Use social media!

Although you’re still getting additional links for your content, reaching out to specific people or websites is another way to get links to your content and reach new audiences. Reaching out specifically using social media like Twitter, Facebook, and LinkedIn and promoting content yourself on social networks, are all good ways to drive traffic. When other people like to share your content or engage in social media conversations, you will gain more links.

Reach out to your network

Link building should always feel natural and it can be easier to contact people you are in business with. Simply make certain that the inbound link is relevant and doesn’t experience pressure. As we said before, emailing potential link partners is a viable way to supplement your outbound marketing channels (i.e., referrals).

Link building for bloggers

When it comes to building links, being a blogger can be challenging. It’s hard when you’re still establishing your brand and trying to grow your following. However, there are some things you can do to incorporate links into your content while also scaling up your reach and connecting with other bloggers that are influential in their space.

Facebook Groups

With so many groups coming into existence on Facebook, you’re bound to find one that’s relevant to your blogging niche. Join in and start a conversation with other bloggers. When they share a post mentioning their own blog posts, you can easily share your link in the comments section of the post.

Guest blogging

Guest blogging is a great way to get links and insight into other blogs and their industry. Start reaching out to blogs in your niche–or a similar one–and check to see if they’re open for guest posts. And then, write up your idea, send it off, and link it back to your blog as appropriate.

Conclusion

With a link-building strategy that is successful, you come to the attention of a new audience. A welcome side effect is a higher ranking in Google for that website. Link building is done under the assumption that it will get visitors from other websites coming back to your website.