The Top SEO Trends to Watch Out for in 2021
This article is made to let you know the top SEO trends to watch out for in 2021. Search Engine Optimization (SEO) remains the best way to create traffic for your online business. SEO is continuously evolving, and it is challenging to stay up to date.
However, if you use it right, SEO is worth the time and effort you invest. Staying ahead of SEO requires you to monitor several metrics such as backlinks, traffic, and many more.
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Top Trends in SEO in 2021
To monitor these metrics, you need to know what SEO trends to anticipate. Here are the top SEO trends to watch out for in 2021.
1. Artificial Intelligence
For some years now, Artificial Intelligence (AI) has been among the hot topics. In 2021, AI will play a significant role in the SEO world. For starters, Google’s algorithm, RankBrain, studies human behavior as it retrieves and consumes information. This ability has changed how Google ranks content in search engine results pages (SERPs). RankBrain can also learn new things.
This means that it will continue improving, making AI an SEO trend to watch out for in 2021. As such, you must optimize your SEO for RankBrain. Ensure that you can captivate people to click through your content and spend a lot of time on your page. Always create useful, engaging, and well-organized content.
2. Voice Search
With new inventions such as Google Assistant, Amazon’s Alexa, and Apple’s Siri, more people will turn to voice searches. A study in 2019 revealed that 1 in 5 U.S adults had used voice apps while shopping. This number will grow in 2021 as more people embrace technology.
As such, you need to optimize for voice search to prepare for this shift. Start by identifying longer phrases that people use every day. Unlike typing, voice search is better with more extended and natural-sounding phrasing. For instance, one may type “2021 SEO trends,” but voice search, “What are the top SEO trends in 2021?”
3. User and Search Intent
In 2020, consumer behavior changed due to the work and stay-at-home directives. Online activities from entertainment to shopping increased. Improving your SEO strategies in 2021 will require you to understand how and why people search for things.
Pay attention to search results and the suggested search terms. Also, structure your website so that people will easily find information without having to click around.
4. Mobile-friendliness
After Google rolled out mobile-first indexing in 2019, search engines now primarily look at your website’s mobile version. The desktop version comes second. This means that most people access the internet using their phones.
Use Google’s free mobile-friendly test to check whether your site is mobile-friendly. If Google cannot crawl your URLs, your site is not mobile-friendly. Also, make sure that Google can see content that loads slowly. Remember to use the same meta robots tags on both desktop and mobile sites.
Since SEO is getting more complex, hiring an SEO agency will save you a lot of trouble. The right agency will keep up with the changing metrics and ensure your business is always SEO-optimized.