Visual Storytelling: Everything You Need to Know About Whiteboard Animation

In the modern day, advertising is about more than getting a product or service in front of the eyes of the consumer. Instead, advertising now means connecting with the consumer by telling an effective story that involves your product. However, the digital age has trained consumers to expect quick information, which is why whiteboard animation can be a great advertising strategy for getting your story across.

What is Whiteboard Animation?

To those unfamiliar with the advertising style, whiteboard animation involves an “author” physically drawing an illustrated story to the backdrop of a whiteboard-like surface. The most effective whiteboard animation storytelling companies will also add unique music and sound, typically a voiceover, effects to match what is occurring on the screen.

What is the Purpose of Whiteboard Animation?

The purpose behind whiteboard animation is the same as any form of advertising: to tell a story or to sell a product. Some companies choose to use whiteboard animation to educate their employees on new systems they are implementing in the company, whereas some organizations choose to use this form of animation to show what their product does. Given the unique nature of whiteboard animation, the style keeps viewers engaged and it allows a company to simplify their message in a way anyone can understand.

How is the Cost of Whiteboard Animation Determined?

Whiteboard animation cost is determined based on the factors that go into the project, with those factors including: discovery the message, writing the script, designing the animation, creating the animation, and adding sound. The majority of the cost for a whiteboard animation, however, comes from the actual animation process.

Given that whiteboard animation is a more simplistic form of animation, however, the cost is not as high as standard 2D animation jobs. For larger companies, the cost can range from a thousand per minute to ten thousand per minute, depending on the size and scope of the project.

How Long Does it Typically Take to Create a Whiteboard Animation?

The length of time it takes to create a whiteboard animation will vary depending on the scope of the project. Short, personal projects can be done in as little as a day. However, creating a script, adding the sound effects, and developing the animation can take 4-6 weeks for major companies, though this time can be cut down if certain factors are already provided.

Comparing this length of time to the amount of time it would take to receive a standard 2D animation, however, and it’s clear that whiteboard animation is both faster and cheaper.

Tell your story through animation today

Telling a story in a small amount of time in an engaging way is extremely challenging, but not impossible. Modern advertising strategies such as whiteboard animation can help any organization effectively portray what their product or service is and how it can benefit consumers. Take advantage of this tool to bolster your overall sales and connect more with your customers.