What is SEO & Why is it Critical?

Search Engine Optimization is a very much sought-after digital marketing service that every business needs and as the name suggests, it’s all about getting Google’s search engine interested.

How does Google’s search engine work?

Many algorithms (mathematical formulas) come together to rank websites according to many criteria, with the top 10 search results displayed and most users find what they are looking for within that page. The best in the business are the highly-skilled SEO specialists at King Kong who always manage to get top results. They have a deep understanding of how the search engine works and while they might not know everything, they know enough to get you on page 1 of search results.

Drive organic traffic to your landing page

Once you have a good Google ranking, you will receive organic traffic and this will put you even higher; the best US digital marketing agency has offices all over the country and they deliver results. SEO services should be ongoing; you cannot expect to retain a high position, as the content of the web is constantly changing.

Keyword research

The first thing the SEO engineer does is to research the most used search terms, which must be incorporated into the web content; they might choose the top 10 search terms and place these all over the target web platform. Next time Google’s bots sweep the Internet, these changes will become active and your ranking will improve. It can take a few months for a site to reach the desired place (top 10 search results) and ongoing work to retain it.

Set up a landing page

While you could direct users to your homepage, why not create a page that is designed for new users? This is called a ‘landing page’, which should lead to more conversions. Your agency partner is more than capable of designing an effective landing page, as well as rich ad content.

Online solutions

If you would like to talk with a team of dedicated online marketing specialists, start with a Google search and see where that takes you. A top digital marketing agency has an array of tools that can be used to reach clients’ marketing goals and the sooner you make contact, the better.