Digital Marketing

Why is Digital Marketing Important for a Startup?

Jai Bhatt

We live in a digital age that is evolving at a rapid pace. We experience everyday things that were not like this even ten years ago. Those days were behind us when newspaper and magazine ads were the primary sources of knowledge about a product or service. Now, for everything, people look to their smartphones or laptops. It has brought digital marketing to the forefront, and in this write-up, we will see how and why even more crucial for a startup.

What is digital marketing?

Do you know what is digital marketing? At its most basic, digital marketing is the selling and buying of a product and service over the internet. It could be through a website, an app, using a smartphone, laptop, tablet, etc. There are many facets of digital marketing. Some of the most popular ones are;

Each type of digital marketing listed above has its distinct features and advantages. It is up to the organization to choose the channel that suits its most, which can help it meet its objectives. Usually, a digital agency in Bangkok provides most of the above services.

What is a startup?

A startup is a newly established business in its initial phases of operations. It is usually set up by a group of enthusiastic individuals who believe there is a demand for the product or service that they aim to produce. Usually, a startup consists of a novel or unique idea that was not there before. Innovation, drive, reinvention, and technology are features that define almost every other startup.

Why is digital marketing so important for a startup?

A study shows that 17% of startups fail because they do not focus enough on digital marketing. They can afford to ignore digital marketing at their peril. There are multitudes of the reason for that, and we list down some of them below;

It is very economical:

In comparison to the traditional modes of marketing, digital marketing would cost you peanuts. It is that inexpensive. You can run an ad campaign in a minimal amount, and you can also choose to run it when you want. Further, the advertiser will charge you when someone clicks on your ad. All these qualities point to their cost-effectiveness, and cutting and controlling expenses is one of the priorities of any startup. That is why digital marketing is so beneficial for startups.

It increases your digital footprint:

In these times, what you see is what you buy. And, digital marketing helps in increasing your online presence. By repeatedly appearing on a potential consumer’s screen, your company registers its presence in the customer’s mind. Even if he does not want to click on your ad now, he will do so the third or fourth time it comes before him. And, it is all thanks to this fantastic technology called digital marketing.

You can boost your sales through it:

Like any other business worth its salt, a startup wants to increase its revenue through high sales. Digital marketing helps you achieve that like no other. It targets the right customers at the right time and helps in generating more and more sales leads. If a business can convert half of the sales lead into actual sales, the results will be no less than impressive. That is why digital marketing is so crucial for startups.

Measure the success rate of your campaigns:

A huge advantage of digital marketing is; every action under its fold is adequately documented and registered. You can quickly check the success or otherwise of your ad or promotional campaigns through real-time metrics that digital marketing offers. You can know how many people saw your ad how many of them clicked on it and exactly how many made a purchase. It is exact, result-oriented, and straight to the point.

Get a better understanding of your customers:

Getting to know your target market is significant for any business and more so for a startup. It helps in identifying them and giving them personalized service. A company can better serve its customer base if it can claim to know them better. Digital marketing tools reveal accurate data about your customers. You can know their age, city, country, gender, relationship status, preferences, likes, and whatnot. A startup can use all this information cleverly and offer what the customer wants and demands.

It involves and engages your audience:

A startup can actively engage its target audience by using various digital marketing techniques. Engagement is everything in digital spheres. If you can successfully involve your audience through your internet content, half of your batter is already won. You are producing and nurturing a loyal audience who will more likely than not translate into your loyal clientele as well.

It helps in optimizing the conversion rate:

Not all the people who land on your website will buy your product or service. For a startup, it is imperative to gauge how many of its website users convert into actual buyers. The digital market not only ensures you get to know that, but it will also help you optimize the conversion rate. The startup can optimize its conversion rate manifold through various tools like CTA buttons, discount offers, free or paid subscriptions, email newsletters, etc.

Ideal for creating brand awareness:

Digital marketing, of which social media marketing is an integral part, can take your brand awareness to new highs. If a user with 1000 followers is sharing your post, your ad reaches 1000 potential clients in a blink of an eye. If 100 followers out of those 1000 share the post on their social media, your brand’s reach increases, and it goes on like this creating a ripple effect. It is a very potent tool for promoting your brand.

Conclusion:

That was all about digital marketing and its various benefits for any business, particularly a startup. Digital marketing has taken the advertising and marketing world by storm and is now the preferred mode of promotion for marketers worldwide. It is about time you start using it for your startup to succeed.