5 Tips For A Successful WordPress To HubSpot Migration

As far as stress-free activities go, website migration is nowhere to be seen on that list. It’s the kind of job that is easily relegated to the continually growing pile of “do it later” tasks. If WordPress is your website host of choice, you may eventually join the growing number of people heading to HubSpot.

If you’re considering WordPress to HubSpot migration, then you’re going to need a little bit of help. Read on below for tips and information to make the process a little easier. But before that, here’s a short introduction about the two platforms.

What is WordPress?

WordPress is the world’s most popular tool to create blogs and websites. With open-source software and free or paid tiers of service, it’s no surprise that it powers over 40% of the world’s websites. With WordPress, anybody can design their own website even without knowledge of HTML or coding.

What is HubSpot?

HubSpot is a business-focused platform and a one-stop-shop for marketing and sales tools. HubSpot’s comprehensive marketing tools provide:

• Free CRM to organize and track customer relationships.
• A marketing hub to boost traffic and view analytics.
• A sales hub for all sales insights.
• A service hub for dialogue with customers.

5 Tips For WordPress To HubSpot Migration

If you think you’re ready to make this step, you have to take note of the following tips first:

1. Consider If It’s Right For You

As mentioned, there are vast differences between the services of each provider. If the limited but convenient services of WordPress have served you well so far, then there may not be any reason why you should migrate to HubSpot. However, if you’ve experienced considerable growth and managing your customers, and sales has become more difficult, then perhaps it’s time to upgrade to HubSpot.

There is a fine line between needing and wanting to make that change. It’s important that you do a proper review before making the decision. Think about what features you value for your website and business. Can WordPress provide them? If so, it is enough? What about the comprehensive range of features of HubSpot, are they all really necessary? Don’t take this decision lightly, as the wrong one can cause major headaches further down the line.

2. Make A List Of What To Transfer

Over time, your website can easily get backed up with content that is no longer relevant or is arbitrarily occupying space. If you’re migrating from WordPress to HubSpot, this is a great time to clear out old and unnecessary content. Review all your content and features on your site and make an executive decision on what stays and what goes.

Now that your list of essentials is completed, you can start to explore what features of HubSpot are going to serve you best. With so many built-in integrations, it will most likely exceed those of WordPress. You will be able to do the same things, but they will look different. Therefore, it is also recommended that you familiarise yourself with these technical differences first.

3. Back-Up Your WordPress Files

Technology has come a long way and a total migration across platforms is nowhere near as complicated or arduous as it once was. But these advancements should not translate into naivety. It is imperative that you back your files up during this process.

This process can be painstakingly completed manually, or you can use a program to do this for you. Many back-up programs store your website directly to a cloud server such as Google Drive or Dropbox. By backing up your website, you can rest easy knowing that your worst-case scenario is a manageable detour, not a complete doomsday scenario.

4. Mind Your Search Engine Rankings

Your website’s ranking on search engines wasn’t handed on a silver platter. It was something you have toiled long and hard for. If all of a sudden, your website no longer ranks well post-migration, this can put the entire process into question.

When the structure of your site is changing, make sure that indexed URLs from WordPress would be carried over to HubSpot. This is how you can achieve an SEO-friendly migration. HubSpot has a bulk redirect tool that can do this more effectively and in fewer movements. Meaning, you won’t lose your hard-earned placements on search engines.

5. Reach Out For Help

If you have made the decision to leave WordPress, you might begin to second guess yourself when faced with the job itself. If it begins to feel like you have bitten off more than you can chew, then you may need to get a developer on board. They can take the entire job off of your hands and free up your time so you can get back to running your business.

Takeaway

Website migration from WordPress to HubSpot is a big job. Both platforms are strong in their own right, but HubSpot’s capabilities are broader and more business-focused. Before making the switch, take note of the tips mentioned above. This includes rethinking your business needs, auditing website content, making back-up files, maintain rankings, and knowing when to call for help.